SoundCloud x Kia x SiriusXM | Labor of Love
Role: Associate Creative Director
Release Date: August 2023
Nominated for Shorty Award in Brand Partnership
Every artist has something that keeps them going outside of the hustle. Presented by Kia and SiriusXM, SoundCloud Labor of Love amplifies the hobbies that excite and inspire Rosemarie, Win and Woo, Riela, Heather Sommer, and Bathe when they’re not in the studio. 'Labor of Love', a 5 part original series for Soundcloud in collaboration with Kia and Sirius XM, highlights rising artists as they explore what fuels their creativity outside of the studio.
In this series as the lead creative director, Paris and director Hayden Hoyl organically integrated multiple brand products in a compelling package through authentic storytelling, featuring real artists.
The resulting series collectively produced over 42M impressions across newsletters, promoted tracks, social media, and Pandora mobile media ad units, amplifying brand awareness for all brands behind the project.